Aims of this presentation

Aims of this
presentation
Introduction
to communication
Forms of communication
Importance of communication
Effectiveness of communication
Barriers to communication
Communication
The affects of communication in the
tourism sector
What is communication?
 Communication
is the process in which
two or more people share information,
feelings, perceptions or knowledge. This
may be either in the form of verbal or non
– verbal communication.
Forms of communication
verbal
Spoken
Tone
of voice
Listening
Written
Non -verbal
Body
language
Facial expressions
Movements
Advantages and disadvantages of
verbal communication
Advantages
Disadvantages
Time
Concentration
Flexible
Time
Friendly
Language
Subtle
Presence
Precise
span
Advantages and disadvantages of
Non -verbal communication
Advantages
93%
communication
Disadvantages
Reflections
The importance of communication in
the tourism sector?

Communicates ideas/
feelings etc.
Effectiveness of communication
 7%
verbally communicated
 93% non verbally communicated


Of which 33% through vocal tones
55% facial expressions
Barriers to communication

Lack of expertise from
the receiver or sender
 Use of complicated
language
 Perceptual
differences
 Length of the lines of
communication

Prejudice
 Physical conditions
 Technological failure
 Organisational failure