EVIDENCE: NOT SO
DIFFERENT IN THE END
MARIANA VALENTINA BARRAGAN ARJONA
EVIDENCE NOT SO DIFFERENT IN THE
END
2
SIMILARITIES
BETWEEN MEN AND
WOMEN
Intelligence
Consumer habits
EVIDENCE: NOT SO DIFFERENT IN THE END
Is no difference about general
intelligence
If right, have differences about specific abilities, isn't a rule, so, women
and man are smart equally, according to Richard Haier, an American
psychologist best known for his work on the neural basis of human
intelligence psychometrics.
3
EVIDENCE NOT SO DIFFERENT IN THE END
Similar consumer habits
• The first option usually seems the best: no matter the gender,
when try to sell something, introduce first the option that you want
them buy.
• Sex, food and danger are the themes that attract attention: either
thing that would be connected with these themes immediately
have the attention of anyone
4
EVIDENCE NOT SO DIFFERENT IN THE END
Similar consumer habits
• The words “you”, “for you” and “yours” encourage to buy: Neither
can resist to feel important
• The products or services price activates the pain area of the brain:
For either, no matter the gender, have to pay is painful, usually the
society see the women's as wasteful, but the truth is that waste is
hard for anyone
5
EVIDENCE NOT SO DIFFERENT IN THE END
Similar consumer habits
• Both seek social approval: Is a human fact, so, we need know we
are ok, that not have to do with superficial or trivialities, is just a
characteristic of live in sociality.
• Preffer immediacy: In a globalized world, we are used to
immediacy, want all now, nobody has patience for wait
6
THANKS FOR THE ATTENTION
EVIDENCE: NOT SO DIFFERENT IN THE
END
8
BIBLIOGRAPHY
• Elespectador.com
• Idearium30.com
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