Soulja’s 2023 Testing Strategy - TikTok
Let’s begin…
I’ll keep this short and sweet, it's much more simple than
people think
It’s mainly what signals are picked up, when decisions are
made.
I let each campaign spend $25 then evaluate
(optimize and scale) DO NOT let the campaign run
endlessly, ads are a full time job - Pay attention!!
To optimize, I kill ad groups that have no sales.
If campaigns are doing well after $25, take note of
best performing creatives and make spin offs for
scaling campaigns (scaling on youtube and discord
PDF’s).
Feel free to scale the campaign as is! Just in
increments of at least 2 hours from last budget
increase to stabilize within the bidding system
Worst case scenario campaigns don’t have sales at
$25 spend and you go back to the drawing board with
product research/offer
Please watch the video for the best results/in depth!
https://www.youtube.com/watch?v=7Szt63n5s2M&fea
ture=youtu.be&ab_channel=Soulja
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Campaign 1 - CBO $50
Pixel set to Complete Purchase
Manual Placements - TikTok
All Advanced settings turned off
ACO off
Locations - USA & Canada
Ages 18-55+
4 Ad groups total each with unique creative
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Campaign 2 - CBO $50
Pixel set to Complete Purchase
Manual Placements - TikTok
All Advanced settings turned off
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ACO off
Locations - USA, CA, UK, NZ, AU
Ages 18-55+
4 Ad groups total each with unique creative
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